Hey! I'm Rinaldo.

I'm Rinaldo Kuuselaas. Estonian, raised between saunas, forests and the quiet national pressure to build a startup.

I've always had an obsessive relationship with whatever I get into. When I was young, it was the Cars movie and Lego. Later, it became League of Legends and badminton. In high school, that same obsessive wiring shifted toward building things.

I've worked odd jobs, in agencies and startups, spent a year in the military, founded three companies and taught myself most of what I know through curiosity, side projects and a fair amount of trial and error.

I'm interested in most things: psychology, business, AI, unconventional growth tactics, design, art and people.

Right now I work in outbound and GTM at an agency, while running side projects because I can't stop building. I like doing slightly unreasonable things: climbing mountains, jumping out of planes, marathons, reading and occasionally pretending this is all part of a coherent plan.